music video series

DIRECTED BY 

RICH LUGO

DIRECTOR OF PHOTOGRAPHY

GREGORY ADDISON

URBAN VITALITY is an ongoing music video dance project featuring post-high school youth from The Bronx exploring their voice through dance. Through this platform they express their struggles, fears, and triumphs. Dance styles vary by theme, mood, and music choice, and are choreographed by the dancers themselves.

'blink' music video

created & directed by LUGO
choreography by LUGO & DANCERS
director of photography GREGORY ADDISON
edited by LUGO
creative advisor MARVIN AVILA
the dancers SHANICE ANDERSON, YANELY COYOTECATL, JAHMYRA ESTEPHANE, JAYLEEN MALDONADO, SABRINA OLAVARRIA, NICOLE ORTIZ, STEPHANIE RODRIGUEZ

filmed at Gibney Studios 280 Broadway | New York, NY


FEATURED MUSIC: "Ultralight Beam" by Kanye West

'figures' music video

directed by LUGO
choreographed & performed by KATT PEREZ
director of photography GREGORY ADDISON
edited by LUGO

filmed at The Alchemical Studios | New York, NY


FEATURED MUSIC: "Figures" by Jessie Reyez

'home' music video

directed by LUGO
choreographed & performed by 

JAYLEEN MALDONADO & JAYLINE ALICEA
director of photography GREGORY ADDISON
edited by LUGO

filmed at Gibney Studios 280 Broadway | New York, NY


FEATURED MUSIC: 

"Lovely" (Ring & Portrait Remix) by Billie Eilish & Khalid

'walls' music video

directed by LUGO
choreographed & performed by STEPHANIE RODRIGUEZ

director of photography GREGORY ADDISON
edited by LUGO

filmed at The Alchemical Studios | New York, NY

 

FEATURED MUSIC: "bad guy" by Billie Eilish

'breathe' music video

directed by LUGO
choreographed & performed by AICHA KONATE &

JAYLEEN MALDONADO
director of photography GREGORY ADDISON
edited by LUGO

filmed at The Alchemical Studios | New York, NY

 

FEATURED MUSIC: "solo" & "just breath" by BDASH

'glow' music video

directed by LUGO
choreographed & performed by JEANETTE ALVARADO, SABRINA OLAVARRIA, & IMANI QUINTERO

director of photography GREGORY ADDISON
edited by LUGO

filmed at

The Alchemical Studios

Gibney Studios 280 Broadway

New York, NY

 

FEATURED MUSIC: 

"all my love" by sabrina claudio & wale

"shea butter baby" by ari lennox & j.cole

"just us (feat. sza)" by dj khaled

SUBSCRIBE TO OUR VIMEO CHANNEL FOR MORE CONTENT

Photography by Gregory Addison

Stills by Linda Källérus

Company Founded by Rich Lugo