music video series
DIRECTED BY
RICH LUGO
URBAN VITALITY is an ongoing music video dance project featuring post-high school youth from The Bronx exploring their voice through dance. Through this platform they express their struggles, fears, and triumphs. Dance styles vary by theme, mood, and music choice, and are choreographed by the dancers themselves.
'blink' music video
created & directed by LUGO
choreography by LUGO & DANCERS
director of photography GREGORY ADDISON
edited by LUGO
creative advisor MARVIN AVILA
the dancers SHANICE ANDERSON, YANELY COYOTECATL, JAHMYRA ESTEPHANE, JAYLEEN MALDONADO, SABRINA OLAVARRIA, NICOLE ORTIZ, STEPHANIE RODRIGUEZ
filmed at Gibney Studios 280 Broadway | New York, NY
FEATURED MUSIC: "Ultralight Beam" by Kanye West
'figures' music video
directed by LUGO
choreographed & performed by KATT PEREZ
director of photography GREGORY ADDISON
edited by LUGO
filmed at The Alchemical Studios | New York, NY
FEATURED MUSIC: "Figures" by Jessie Reyez
'home' music video
directed by LUGO
choreographed & performed by
JAYLEEN MALDONADO & JAYLINE ALICEA
director of photography GREGORY ADDISON
edited by LUGO
filmed at The Alchemical Studios | New York, NY
FEATURED MUSIC:
"Lovely" (Ring & Portrait Remix) by Billie Eilish & Khalid
'walls' music video
directed by LUGO
choreographed & performed by STEPHANIE RODRIGUEZ
director of photography GREGORY ADDISON
edited by LUGO
filmed at The Alchemical Studios | New York, NY
FEATURED MUSIC: "bad guy" by Billie Eilish