music video series
CREATED & DIRECTED BY RICH LUGO
URBAN VITALITY is an ongoing music video dance project featuring post-high school youth from The Bronx exploring their voice through dance. Through this platform they express their struggles, fears, and triumphs. Dance styles vary by theme, mood, and music choice, and are choreographed by the dancers themselves.
'blink' music video
created & directed by LUGO
choreography by LUGO & DANCERS
director of photography GREGORY ADDISON
edited by LUGO
creative advisor MARVIN AVILA
the dancers SHANICE ANDERSON, YANELY COYOTECATL, JAHMYRA ESTEPHANE, JAYLEEN MALDONADO, SABRINA OLAVARRIA, NICOLE ORTIZ, STEPHANIE RODRIGUEZ
FEATURED MUSIC: "Ultralight Beam" by Kanye West
filmed at Gibney Studios 280 Broadway | New York, NY